Must Read Books

• The Innovator’s Dilemma & The Innovator’s Solution by Clayton M. Christensen
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
• Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge
• Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution  — all three by Geoffrey A. Moore
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• Business Model Generation: by Alexander Osterwalder
• The Four Steps to the Epiphany by Steve Blank

Strategy Books for Startups

• Technology Ventures – Tom Byers, Richard Dorf, Andrew Nelson
• The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty – R.McGrath and I. MacMillan
• Delivering Profitable Value – Michael J. Lanning.
• New Venture Creation Entrepreneurship for the 21st Century – Jeffry A. Timmons
• Theory of Economic Development – Joseph Schumpeter
• Concept of the Corporation and Innovation and Entrepreneurship – Peter Drucker

Innovation and Entreprenuership in the Enterprise

Harvard Business Review Articles

• Meeting the Challenge of Disruptive Change, Clayton Christensen/Michael Overdorf: March/April 2000
• The Quest for Resilience, Gary Hamel/Liisa Valikangas: Sept 2003
• The Ambidextrous Organization, Charles O’Reilly/Michael Tushman: April 2004
• Darwin and the Demon: Innovating Within Established Enterprises, Geoffrey Moore: July/August 2004
• Meeting the Challenge of Corporate Entrepreneurship, David Garvin/Lynne Levesque: Oct 2006
• The Innovators DNA, Jeffrey Dyer, Hal Gregersen, Clayton Christensen: Dec 2009

Books

• Innovators Dilemma & Innovator Solution, Clayton Christensen
• Winning Through Innovation: a Practical Guide to Leading Organizational Change and Renewal, Charles O’Reilly
• Breakthrough Products with Lead User Research by Eric Von Hippel and Mary Sonnack
• The Sources of Innovation by Eric Von Hippel

“Marketing as Strategy” Books

• The One to One Future: Building Relationships One Customer at a Time by Don Peppers, Martha Rogers
• Marketing High Technology: An Insider’s View and Total Customer Service: The Ultimate Weapon by William H. Davidow

“War as Strategy” Books

• The Art of War by Sun Tzu, translated by Thomas Cleary, or the one by Griffith
• The Book of Five Rings by Miyamoto Musashi
• On War by Carl Von Clausewitz’s  Everyman’s Library Series
• Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram and/or
• The Mind of War: John Boyd and American Security by Grant T. Hammond
• Lanchester Strategy: An Introduction by Taoka and/or
• New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) by Shinichi Yano, Kenichi Sato, Connie Prener

Marketing Communications Books

• Positioning: The Battle for Your Mind The 20th Anniversary Edition and The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries, Jack Trout
• Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna
• Permission Marketing: Turning Strangers Into Friends, and Friends into Customers and Unleashing the Ideavirus  by Seth Godin
• Don’t Think of an Elephant! by George Lakoff

Sales

• Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results and It Only Takes 1% to Have a Competitive Edge in Sales by Thomas Freese
• Solution Selling: Creating Buyers in Difficult Selling Markets By Michael T. Bosworth
• The New Conceptual Selling: The Most Effective and Proven Method for Face-To-Face Sales Planning and The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies by Stephen E. Heiman, et. al.
• Spin Selling and the Spin Selling Fieldbook By Neil Rackham
• Lets Get Real or Lets Not Play by Mahan Khalsa
• Sandler Selling System  www.sandler.com
• Miller Heiman Sales Process Consulting & Training  www.millerheiman.com

Startup Nuts & Bolts

• Business Plans That Work by Jeffry A. Timmons
• High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies by John L. Nesheim
• Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur by Michael L. Bair
• Term Sheets & Valuations – An Inside Look at the Intricacies of Venture Capital by Alex Wilmerding Aspatore Books Staff, Aspatore.com
• High-Tech Ventures: The Guide for Entrepreneurial Success by Gordon Bell

Manufacturing

• The Goal by Eliyahu Goldratt
• Lean Thinking by James Womack
• Toyota Production System: Beyond Large-Scale Production by Taiicho Ohno.
• The Toyota Way by Jeffrey Liker

Product Design

• The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How To Restore The Sanity by Alan Cooper

Culture/Human Resources

• What I Wish I Knew When I Was 20: A Crash Course in Making Your Way in the World – Tina Seelig
• Founders at Work: Stories of Startups Early Days- Jessica Livingston
• Good To Great and Built to Last by James C. Collins, Jerry I. Porras
• The Human Equation: Building Profits by Putting People First By Jeffrey Pfeffer
• Strategic Human Resources: Frameworks for General Managers by James N. Baron, David Kreps
• The Founder Factor by Nancy Truitt Pierce
• The No Asshole Rule and Weird Ideas that Work and Good Boss, Bad Boss by Robert I. Sutton
• Hard Facts and The Knowing-Doing Gap by Robert I. Sutton and Jeffrey Pfeffer
• Competing on the Edge by Shona L. Brown and Katheleen M. Eisenhardt
• Confessions of a Serial Entrepreneur by Stuart Skorman

Venture Capital

• Burn Rate: How I Survived the Gold Rush Years on the Internet by Michael Wolff
• Startup: A Silicon Valley Adventure by Jerry Kaplan
• Eboys: The First Inside Account of Venture Capitalists at Work by Randall E. Stross
• High Stakes, No Prisoners: A Winner’s Tale of Greed and Glory in the Internet Wars by Charles H. Ferguson
• Pitching Hacks: The Book from http://venturehacks.com/pitching

Business History

• My Years with General Motors by Alfred Sloan
• Not All Those Who Wander Are Lost by Steve Blank
• Sloan Rules: Alfred P. Sloan and the Triumph of General Motors by David R. Farber
• A Ghost’s Memoir: The Making of Alfred P. Sloan’s My Years with General Motors by John McDonal
• The Deal Maker: How William C. Durant Made General Motors by Axel Madsen
• Billy, Alfred and General Motors: The Story of Two Unique Men by William Pelfrey
• The Nudist on the Late Shift by Po Bronson
• The Facebook Effect: The Inside Story of the Company that is Connecting the World by David Kirkpatrick

Books/Articles on the Entrepreneurial University

• Engines of Innovation: The Entrepreneurial University in the Twenty-First Century by Holden Thorp and Buck Goldstein
• A University for the 21st Century - Duderstadt, J. J.
• Creating the Entrepreneurial University: The Case of MIT - O’Shea, R., Allen, T. and Morse, K
• How boards can balance demands for entrepreneurship and accountability - Novak, R
• Academic Capitalism and the New Economy: Markets, State, and Higher Education by Sheila Slaughter and Gary Rhoades
• The New Entrepreneurial University - Trachtenberg, S. J. (1999) “.” Speech given to the American Association of University Administrators
• The Entrepreneurial College President by James L. Fisher and James V. Koch
• Leaders in the Crossroads: Success and Failure in the College Presidency by Stephen James Nelson
• Creating Entrepreneurial Universities: Organizational Pathways of Transformation by Burton Clark
• Collegial Entrepreneurialism in Proactive Universities by Burton Clark
• Entrepreneurship and Small College Leadership. New Directions for Higher Education by Robert Peck